(S25) - PT 2 - Endorsement Money

[HENDRIX 2.0]

It’s not a secret to anyone who has a brain that Douglas Quaid, linebacker for the Wraiths, is a heavyweight beer drinker. General managers have known that since the beginning, it was one of the things everybody had on Quaid’s scouting report. Being drafted by the Wraiths who are located in Northern Canada gave beer companies a potential great marketing tool. The Wraiths are the only team in Canada, so their fans span across the entire country. All Canadians like to drink and fortunately Quaid became a good player on an Ultimus winning team. American and Canadian beer companies both have endorsement deals with Quaid. Some of the things Quaid is required to do as terms of his deals are wearing hats with logos on them during interviews, T-shirts when he’s at the gym or at practice, and even logos on his cleats. Quaid’s personal pickup truck has a huge Molson logo on the hood. Canadian fans can’t watch TV for more than ten minutes without seeing at least one beer commercial with Quaid. Quaid doesn’t mind looking like a human billboard, he wants the straight up cash. Rumor has it the amount Quaid is paid in a year by all his beer endorsements surpasses his ISFL contract. That shouldn’t come as a surprise since the talented and charismatic Quaid essentially has a monopoly on the Canadian football market. (229 words)