(S25) - PT 2 - Endorsement Money

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Since Busch Light has been called up to play in the ISFL he was given his fair share of endorsement opportunities. These have ranged from local businesses in the New Orleans area, to more prominent opportunities in the international market due to his connections in London from his DSFL days. In his first game, this season Busch Light returned an interception for a touchdown and this triggered him signing his first major advertising deal with the beer Busch Light. Busch Light has a special connection to the beer Busch Light due to it being his namesake. In all post-game interviews, Busch Light is expected to have a Busch Light positioned on the podium. Along with this, Light will be in a series of commercials promoting the product throughout the season. The company also set up a fan contest, where one lucky fan who buys a case of Busch Light will win a trip to New Orleans to watch the Second Line and meet Busch Light after the game. This endorsement deal is set to last for three seasons and is expected to be extended as long as Busch Light remains relevant in the ISFL. There are a number of incentives in the endorsement deal including additional financial incentives for winning Rookie of the Year, LBoTY, DPoTY, MVP, and of course the Ultimini.

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