With the lofty goals of disrupting the mascot industry and creating a revolutionary team image, the tech-oriented brain trust of the SaberCats had their work cut out for them. Knowing that a simple animal mascot wouldn't do, "an analog idea in the digital age," they did a deep-dive into market research to try and optimize their mascot.
After four sleepless nights, lots of caffeine and sniffing the ski slopes "just for the experience." They had their eureka moment. "We wanted to zig while everybody else was zagging." Rather than trying to reinvent the wheel with a physical mascot, they adapted the idea for the internet epoch. Enter, iSaber, a paradigm shift in the world of mascots. When a fan enters the state-of-the-art stadium, a green and gold Saber Cat flashes across their home screen before darting to the corner, a perk of being a tech billionaire is phone access. Clicking the Saber Cat icon allows the fan to order food or purchase tickets for later games.
To this point, the largest source of fan interaction with the mascot has come in the form of a class-action lawsuit alleging a massive invasion of privacy. Citing the ongoing litigation, the venture capital firm that owns the SaberCats declined comment. All quotes were taken from the public record.
*The language in this piece is inspired by Silicon Valley business jargon, I don't actually write like a prick*
After four sleepless nights, lots of caffeine and sniffing the ski slopes "just for the experience." They had their eureka moment. "We wanted to zig while everybody else was zagging." Rather than trying to reinvent the wheel with a physical mascot, they adapted the idea for the internet epoch. Enter, iSaber, a paradigm shift in the world of mascots. When a fan enters the state-of-the-art stadium, a green and gold Saber Cat flashes across their home screen before darting to the corner, a perk of being a tech billionaire is phone access. Clicking the Saber Cat icon allows the fan to order food or purchase tickets for later games.
To this point, the largest source of fan interaction with the mascot has come in the form of a class-action lawsuit alleging a massive invasion of privacy. Citing the ongoing litigation, the venture capital firm that owns the SaberCats declined comment. All quotes were taken from the public record.
*The language in this piece is inspired by Silicon Valley business jargon, I don't actually write like a prick*
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