(S23) - PT3 - Dream Team

[yonggarius]

While most people talk about potential expansion destinations inside North America or Europe, I'm going to be a bit far fetched and put in an expansion claim for my home country of South Korea. While American football is not a currently popular sport in Korea, there's a great market potential for the sport as there is a huge niche for a sports league since there's no popular league other than a baseball league, and Koreans always give a lot of attention to new and flashy things- a category that a new team in already established football league more than satisfies. Also, Seoul, Korea's capital and largest city, will make a great market background as it got more than 10 million population in the city, and another 10 million in the larger metropolitan area.

As for the Branding, I think the Archers will be most appropriate name for the Korea based team. Korea is renowned for producing great archers throughout its history, something that continues until present day in form of high performing Olympic archers. Archery is also deeply embedded in Korean tradition and society and Korean people pride in it. So, the team branding 'archers' will be a great representation of Korean tradition and pride, while providing an original and creative branding to the league as a whole. (218)