I love the idea of naming, branding, and setting a location for an expansion team, but not so much the idea of actually managing one, so it's unlikely I'd ever be in a position to bring my ideas to live. That being said I have some ideas. The first thing I'd determine would be location of the team. I am a big fan of realism in sim leagues so that immediately rules out some regions, including some that already made it in the league (looking at you Yellowknife and London), I'd look for a place with high population that doesn't current have a nearby team. I think the north west could use a team, I could be a homer and pick Vancouver, but the more realistic locations would be Portland or Seattle. Let's go with Seattle. Next would be picking the branding, I'd want something different than the teams currently in the league obviously, something that stands out, but also something that makes sense for the location chosen. With the addition of two fish related teams recently I think you'd have to go away from that even though it's one of the obvious choices for Seattle. I would say the Seattle Sounders would work, but that's a soccer club and the confusion would be immense. I think I'd lean towards something like Seattle Lumberjacks. It's different than any current nsfl team, and when you think about Seattle/Washington you think trees.

|