As a Dallas native, Birddogs rookie safety Cole Maxwell was already a fan favorite, so to take advantage of the buzz a local news broadcast team sent in a request to his PR relations department to do a "Day in the Life" segment following Cole on one of his coveted days off. Always looking for ways to grow his platform, Cole gladly accepted and the shoot was set up for the next scheduled day off. The shoot went very smoothly, with Cole leading the crew through what had become his regular off day routine, from his morning workouts and meals, to watching some film while relaxing in the pool, and even some family game night activity after dinner. During the lulls in the day Cole would do a an impromptu interview with one of the news members asking some questions off the cuff, or if they didn't have any Cole would provide a story from his time growing up in the area. After thanking the news crew for giving him the opportunity to showcase what a piece of his life was like, Cole insisted on helping the crew load up the equipment into the van and giving everyone a doggy bag from the leftovers of the dinner they had to watch him and his family eat from behind the lenses.

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