(S28) PT2 - Mascots

[J0EB]

The Philadelphia Liberty have a bit of an unconventional mascot. 9 of the 14 teams in the ISFL have animals as their mascot (I'm counting the Yeti as an animal because it's very animal like and I didn't think twice about it) and 3 of 14 have humans (Butchers, Secondline and Outlaws). This leaves only 2 teams in the league who depart from this standard model. The Philadelphia Liberty and the Yellowknife Wraiths. The Wraiths are unique because they're a fictional being, a ghost (don't @me people who believe in ghosts). The Liberty however, are somehow even more unique, as their Mascot is the Liberty Bell, an inanimate object. An addition to this uniqueness, is that the Liberty are the only team whose name isn't their mascot. We aren't the Philadelphia Bells, we're the Philadelphia Liberty. And this uniqueness isn't just for the sake of being special either, it legitimately makes sense as branding for it to be designed this way. All of this combined is what makes Philly's branding special. As far as a bell for a mascot goes, while some people might find it strange or stupid, I think it's awesome because of the strong ties it holds to the city of Philadelphia, and branding that makes sense and has ties to the host city are the best brandings by far.