Everyone knows building a strong brand for your player is a two part project. First, you need to give fans a memorable on field performance and deliver wins for your home crowd. Second, you need to know how to work the media to give yourself appeal around the country. Otters Tight End George Wright Junior didn't particularly care about the NSFL Primetime intro when the Outlaws came to town, but his agent did. In the video, the NSFL's famous intro song plays over cuts of O.C. and Arizona players dancing, clutching the ball, and/or trying to look intense. George had only a small role in the video but it was certainly an important one. During the team introductions he stood with WRs Robert Phelps and Bradley Westfield. Wright had been told they were just supposed to look tough, but when it came time to shoot Phelps jumped up on his shoulders and caught a pass from Westfield. George was so caught off guard that he didn't break his pose at all, or even look away from the camera, leading to a shot of the two receivers looking like they were playing with a statue. At the end of the intro he stood together with Arizona DE Jayce Tuck to say the send-off, "Outlaws... Otters... here on NSFL primetime!" George was picked for the important role because of his creamy baritone and good looks.
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