(S8) - Weekend PT 5 - Advertising Opportunity

[SwagSloth]

The Abita Brewing Company is seeking the services of Yellowknife Wide Receiver Eric Kennedy as a spokesperson for their brand. As a Louisiana native, Kennedy represents the values of the state that the Abita brand was born in. And, as a star in the NSFL that has established national fame, we feel that he can bring this brand to a wider audience.

Abita is a premiere beer brand known for its smooth taste and diverse line of flavors. Associating this brand with an established and versatile pro athlete like Eric Kennedy not only demonstrates the broad value of the brand, but also lends a credibility to their line-up that has been traditionally limited to the South. We are excited about this potential branding opportunity and feel that this opportunity will be beneficial to both parties. Kennedy’s journey from south Louisiana to northern Canada has proven to be a tale that consumers resonate with and we believe that this branding partnership can have the same positive impact on the Abita brand itself.

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